Origin Trip to FVH mention on Alaska Airlines Magazine

August 24, 2007

On my way to Tokyo I had a direct flight from Seattle, but my return had a 9hr layover in Hawaii (where I went surfing and got burned) before arriving in San Francisco. Here I boarded an Alaskan Airlines flight and soon after boarding I’m reading Alaska Airlines Magazine and I’m see an article titled “True Brew” – Small roasters take coffee to a new level. And then a close up cupping pic with that beautiful new cupping table at Victrola, their roaster, pics of stumptown and vivacce. A clip from the article:

“The growing emphasis on single-origin coffees demonstrates that coffee’s flavor is deeply influenced by it;s place of origin – its terroir, to borrow a winemaking term. In searching for flavorful coffees, roasters develop a rich understanding of coffee-growing regions and become very speific in their choices. Victrola and Barefoot, for example, have both determined that they’ll be purchasing coffee from small parcels of Finca Vista Hermosa in northern Guatemala.

Newbom visited the farm in February and spent several days working with the growers to identify the four microlots he wished to purhase. “Some of these microlots can be as small as one hectare [roughly 2.4 acres], and we’re selling the coffee with the name of that farm and microlot. They’ll all be separately labeled and sold, and this is the first year they’ve had a reason to separate them from each other.”

Well we have separated them since the begining, but this is the first year we’ve had a realized a demand for this and are pleased that people are taking interest and actually working with us in differentiating our micro lots. As many roasters like to share what coffee they’re drinking… I sometims sample roast our own and enjoy different microlots each morning. This won’t have the same meaning for everyone, but when you KNOW the work that has gone into each bean, including details of soil types and amounts of sun each plant receives, the varietal and age of the plant… the steepness of the mountain side, the honey jasmin smell of the flowering and the feel of the inside of the washing channels and wooden pannels etc… tasting microlots really is taking coffee to a whole new level.

Keep you’re eyes open for the new crop now at Victrola and Barefoot. Barefoot actually has purchase 4 different microlots and a almost all of our peaberry.

One Response to “Origin Trip to FVH mention on Alaska Airlines Magazine”


  1. […] Alaska Airlines recently discovered it could save $10,000/year in fuel costs simply by removing five magazines per aircraft. What’s more, the company got itself new beverage carts, which – at 20 lb lighter […]


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