When you sell it at $27/lb you can afford to air freight to Japan!
August 23, 2006
Last week I drove our Toyota from Bellingham to an air freight logistics company in the Seattle area so they could FLY our coffee to Japan. For green brokers/buyers who’ve been around a while… you’ve experience more than once when a particular coffee gets alot of attention, and it truely is exceptional, it tends to dissappear. There’s always someone willing to snatch it up pretty quick. Usually first in line is a Japanese firm.
In 2004 When we were in the Cup of Excellence it was S. ISHIMITSU & Co that placed the final winning bid. Actually it was in the Exceptional Cup 2004 which had smaller lots with higher scores. (Great for finding truely exceptional coffee, but tough for actually connecting growers to roasters.) As they called us to purchase the balance of our coffee outside what was purchased in the auction, we had already shipped most to U.S. and sold the rest to Press Alternative, Co. This year they ran short, and we had to emergency FLY some over.
How is your Japanese??? Click on links below. If you need help understanding, cut and past the urls into google search, then click translate. The result is hilarious! Thanks google.
Ryuichi Takehiro from Press Alternative Co along with Brian Schutte from Portland.
Brian helped start the import side of Finca Vista Hermosa for his final business internship at W.W.U. We have him to thank for our awesome logo. Brian is one of the most genuine individuals I know. His contribution to FVH was truly priceless. When we went to take Ryuichi back to Guatemala City, Brian chose to stay behind alone at FVH, just because he could!