November 3, 2007
Big companies develop complex marketing strategies with marketing and pr firms and then spend tons of money on implementing. Or friends send coffees they like to friends. Nothing beats word of mouth. (… except maybe simply a good cup of coffee speaking for itself in the moment.)
James you should come and visit us next harvest with the collective and you guys can give away espressos all day to the city of Huehuetenango. Origin should be tasted at origin too!
Klaus – thank you for sharing.